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Commemo Thanks For Always Being There

MY ROLE

Writer Director Director of Photography Editor

SUMMARY

For the brand launch of Commemo, we created a promo video that showed how the product worked while not feeling like an ad. We created this short film that explained the product, but more importantly was a story that represented what the company is all about: human connection, gratitude, and celebrating those we love.

Because of an extremely tight deadline, Alexa Spiroff and I ended up writing this over our Christmas holiday. We had the unique opportunity to collaborate with the band Brass Rook  and create a custom soundtrack out of the song, "A Petition to Resolve". 

We ended up giving the client 4 separate videos including two long form and two 60 second cuts. These videos were pushed out to Instagram and Facebook through paid advertising, and can be found on the landing page of the company's website.

BEHIND THE PRODUCTION

- SHOT ON -

Red Digital Cinema DRAGON 6K

Blackmagic URSA MINI 4K

Canon CN-E PRIMES

DJI RONIN 2

DJI MAVIC 2 PRO

This production was a big step up in my professional video career. Alexa and I really took initiative on this project from concept to final deliverables. We made sure that everything was done properly from creative ideation, casting, budgeting, all the way to post-production.

This was a great learning experience as a leader. I had the opportunity to work with a ton of talented individuals who had never set foot on a set. It was fun teaching them and setting proper expectations for their important roles in the production.

- EDITED ON -

CREDITS

WRITTEN AND DIRECTED BY STEVEN CRAIG SMITH & ALEXA SPIROFF

EXECUTIVE PRODUCER: ADAM DURFEE

PRODUCERS: MICHAEL PALAZZO, TARYN ROYALL, MARINDA CUMMINGS

DIRECTOR OF PHOTOGRAPHY: STEVEN CRAIG SMITH

FIRST AC: DANIEL FOLTZ

STEADICAM OP: DANIEL FOLTZ

GAFFER: DAVID HULME

EDITORS: STEVEN CRAIG SMITH & ZACH OLSEN

COLOR: ZACH OLSEN

MOTION ARTIST: CHAZ GONZALES

PRODUCTION DESIGNER: ALEXA SPIROFF

ART DIRECTOR: AMY NEAL

LOCATIONS MANAGER: SARA JANE AUBREY

CASTING DIRECTOR: ALEXA SPIROFF & JAYCEE FRASER

PRODUCTION ASSISTANTS: EMILY LEWIS, MALIA MONKS, KATRINA ARNELL, ADRI OJUKA, EMILY BUSHMAN, ELYSE KASPARIAN, LEXIE FLICKINGER

BTS PHOTOGRAPHERS: LEXIE FLICKINGER & TY MULLEN

CLIENT: COMMEMO

www.commemo.co

AGENCY: Y DIGITAL

www.ydigital.co

Special thanks to Adam Durfee, Brass Rook, Pritchett Bridal, Utah Filmmakers and Actors, BYU College of Nursing, Ed Carter, and Daybreak.

AWARDS & RECOGNITION: