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Commemo Thanks For Always Being There
MY ROLE
Writer / Director / Director of Photography / Editor
SUMMARY
For the brand launch of Commemo, we created a promo video that showed how the product worked while not feeling like an ad. We created this short film that explained the product, but more importantly was a story that represented what the company is all about: human connection, gratitude, and celebrating those we love.
Because of an extremely tight deadline, Alexa Spiroff and I ended up writing this over our Christmas holiday. We had the unique opportunity to collaborate with the band Brass Rook and create a custom soundtrack out of the song, "A Petition to Resolve".
We ended up giving the client 4 separate videos including two long form and two 60 second cuts. These videos were pushed out to Instagram and Facebook through paid advertising, and can be found on the landing page of the company's website.
BEHIND THE PRODUCTION
- SHOT ON -
Red Digital Cinema DRAGON 6K
Blackmagic URSA MINI 4K
Canon CN-E PRIMES
DJI RONIN 2
DJI MAVIC 2 PRO
This production was a big step up in my professional video career. Alexa and I really took initiative on this project from concept to final deliverables. We made sure that everything was done properly from creative ideation, casting, budgeting, all the way to post-production.
This was a great learning experience as a leader. I had the opportunity to work with a ton of talented individuals who had never set foot on a set. It was fun teaching them and setting proper expectations for their important roles in the production.
- EDITED ON -
CREDITS
WRITTEN AND DIRECTED BY STEVEN CRAIG SMITH & ALEXA SPIROFF
EXECUTIVE PRODUCER: ADAM DURFEE
PRODUCERS: MICHAEL PALAZZO, TARYN ROYALL, MARINDA CUMMINGS
DIRECTOR OF PHOTOGRAPHY: STEVEN CRAIG SMITH
FIRST AC: DANIEL FOLTZ
STEADICAM OP: DANIEL FOLTZ
GAFFER: DAVID HULME
EDITORS: STEVEN CRAIG SMITH & ZACH OLSEN
COLOR: ZACH OLSEN
MOTION ARTIST: CHAZ GONZALES
PRODUCTION DESIGNER: ALEXA SPIROFF
ART DIRECTOR: AMY NEAL
LOCATIONS MANAGER: SARA JANE AUBREY
CASTING DIRECTOR: ALEXA SPIROFF & JAYCEE FRASER
PRODUCTION ASSISTANTS: EMILY LEWIS, MALIA MONKS, KATRINA ARNELL, ADRI OJUKA, EMILY BUSHMAN, ELYSE KASPARIAN, LEXIE FLICKINGER
BTS PHOTOGRAPHERS: LEXIE FLICKINGER & TY MULLEN
CLIENT: COMMEMO
www.commemo.co
AGENCY: Y DIGITAL
www.ydigital.co
Special thanks to Adam Durfee, Brass Rook, Pritchett Bridal, Utah Filmmakers and Actors, BYU College of Nursing, Ed Carter, and Daybreak.
AWARDS & RECOGNITION:
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